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BE UNIQUE, THE FLIPKART WAY Sale -15%
Rs. 590.00 Rs. 695.00
Vendor: BEETLE BOOK SHOP
Type: English Books
Availability: 5 left in stock

When Flipkart was created in 2007 in Bangalore, the e-commerce industry was hardly present and the entrepreneurial ecosystem for tech start-ups was at its infancy. The book analyses the way the founders of Flipkart and its management overcame multiple challenges and created supply capability, on the one hand, and generated demand on the other. In the process, the founders and management undertook process innovations, financial innovations, and market innovations for supply creation and demand generation. Thus, the simultaneous focus on supply and demand has been the outstanding feature of growth model of Flipkart.

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BE UNIQUE, THE FLIPKART WAY
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When Flipkart was created in 2007 in Bangalore, the e-commerce industry was hardly present and the entrepreneurial ecosystem for tech start-ups was at its infancy. The book analyses the way the founders of Flipkart and its management overcame multiple challenges and created supply capability, on the one hand, and generated demand on the other. In the process, the founders and management undertook process innovations, financial innovations, and market innovations for supply creation and demand generation. Thus, the simultaneous focus on supply and demand has been the outstanding feature of growth model of Flipkart.

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