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Description
STOP GUESSING. START PRICING WITH PSYCHOLOGY.
Is your pricing strategy actually costing you sales? In The Truth About Pricing, behavioral economics expert Melina Palmer demystifies the complex science behind why customers choose to buy (or walk away). This isn't just about setting a number; it’s about understanding the deep-seated psychology and subconscious perceptions of value that occur long before a customer looks at a price tag.
Designed specifically for the busy professional, this book acts as a practical, step-by-step roadmap for entrepreneurs and business owners alike. Palmer shares the proven methods she has used with countless clients to optimize pricing so they can sell with confidence. Whether you’re looking to refine your current strategy or you’re tired of the "price-war" race to the bottom, this guide will show you how to align your offerings with what your customers are naturally compelled to choose. Turn your pricing into your most powerful sales tool.
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