#TataStories By Harish Bhat

150 YEARS OF LEGACY. THOUSANDS OF INSPIRING TALES. ONE EXTRAORDINARY JOURNEY.

How did a "relatively unknown young monk" named Swami Vivekananda change the course of history after a chance meeting with a Tata? What is the real story behind the "OK TATA" painted on the backs of millions of Indian trucks? From the creation of India’s first commercial airline to the making of the first indigenous car, #TataStories unearths the hidden gems behind the name that has shaped the India we live in today.

Harish Bhat weaves together a fascinating tapestry of little-known tales, documenting the events, individuals, and moments that define the Tata Group’s 150-year legacy of nation-building. Whether it’s a diamond twice the size of the Kohinoor used to survive a crisis, or the story of the first Indian Olympic team, these stories are more than just history—they are blueprints for inspiration, leadership, and meaningful action in our own lives.

Why this book is a must-read:

• Rich Legacy: A beautifully curated collection that highlights 150 years of innovation, resilience, and vision.

• Inspirational & Provocative: Each story is chosen to move the reader, spark curiosity, and provoke thought.

• Indian History Uncovered: Delve into the pivotal moments that laid the groundwork for modern Indian industry and society.

• Beautifully Crafted: A premium hardcover edition that makes for a perfect addition to any library or a thoughtful gift for business enthusiasts and history buffs alike.

Discover the stories that built a nation. Add #TataStories to your collection at Beetle Bookshop today—enjoy 10–14% off and Free Shipping on orders above ₹500!