The Psychology of Marketing: How Marketers Trick Us Into Buying More

The Psychology of Marketing: How Marketers Trick Us Into Buying More

Rs. 296.00
Rs. 296.00 Rs. 349.00
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The Psychology of Marketing: How Marketers Trick Us Into Buying More
  • The Psychology of Marketing: How Marketers Trick Us Into Buying More
  • The Psychology of Marketing: How Marketers Trick Us Into Buying More
The Psychology of Marketing: How Marketers Trick Us Into Buying More

The Psychology of Marketing: How Marketers Trick Us Into Buying More

Rs. 296.00
Rs. 296.00 Rs. 349.00

Vendor : BEETLE BOOK SHOP

THE PREQUEL TO EVERY MARKETING BOOK YOU’VE EVER READ.

Forget the shiny models, the buzzwords, and the academic theories. If you want to understand why we buy, you have to look at the raw, unfiltered truth of human behavior. The Psychology of Marketing is your backstage pass to the invisible forces—and intentional mind games—that dictate your shopping habits every single day.

Why does a price tag of ₹990 feel like a steal while ₹1,000 feels expensive? Why does digital payment feel "painless" compared to hard cash? And how do platforms keep us scrolling for hours? Harinder Singh Pelia pulls back the curtain, exposing the cognitive biases, persuasive tactics, and neuro-marketing strategies that brands use to pull our strings. Covering everything from the psychology of AI to the formation of habits and loyalty, this book reveals exactly how marketers get us to open our wallets—willingly. Once you read this, you will never look at an advertisement, an Instagram Reel, or a "discounted" price the same way again.

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THE PREQUEL TO EVERY MARKETING BOOK YOU’VE EVER READ.

Forget the shiny models, the buzzwords, and the academic theories. If you want to understand why we buy, you have to look at the raw, unfiltered truth of human behavior. The Psychology of Marketing is your backstage pass to the invisible forces—and intentional mind games—that dictate your shopping habits every single day.

Why does a price tag of ₹990 feel like a steal while ₹1,000 feels expensive? Why does digital payment feel "painless" compared to hard cash? And how do platforms keep us scrolling for hours? Harinder Singh Pelia pulls back the curtain, exposing the cognitive biases, persuasive tactics, and neuro-marketing strategies that brands use to pull our strings. Covering everything from the psychology of AI to the formation of habits and loyalty, this book reveals exactly how marketers get us to open our wallets—willingly. Once you read this, you will never look at an advertisement, an Instagram Reel, or a "discounted" price the same way again.
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