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Description
Ever wondered what goes on behind the scenes of iconic advertising campaigns like "Thanda Matlab Coca-Cola" or "Britannia Khao World Cup Jao!"? In The Practical Marketer, veteran sales and marketing leader Saurabh Bajaj draws upon over two decades of corporate experience to demystify the art and science of brand building. Having managed every facet of product marketing—from initial positioning and creative ad campaigns to packaging innovations—Bajaj provides a rare practitioner's perspective on how marketing drives massive business growth. This definitive guide breaks down what works and what fails in highly competitive landscapes, offering actionable strategies to leverage consumer behavior insights, architecture brand identity, build robust strategies, and expand into lucrative international markets. Rich with fascinating, real-world backstories of legendary consumer goods campaigns, this book is an indispensable resource for students, corporate professionals, and entrepreneurs alike.
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