The Power of Active Thinking: How to Improve Your Decisions

Steer your career and organization with deliberate, controlled precision. Learn how to outsmart behavioral biases, unlock slow-thinking cognitive power, and become a highly resilient, contrarian leader.

Every day, we make thousands of decisions, unaware of the invisible psychological traps and social biases steering our choices. Why do smart people and highly structured organizations make catastrophic errors? In The Power of Active Thinking: How to Improve Your Decisions, acclaimed researcher and strategist Ulf Löwenhav delivers a fascinating, multi-disciplinary guide to enhancing consciousness in decision-making. By seamlessly analyzing the practical implications of behavioral economics, psychology, philosophy, and anthropology, Löwenhav exposes the underlying myths that govern human behavior, our natural longing for social inclusion, and the silent power held by those who set the agenda in our immediate vicinity.

Published by Jaico Publishing House, this groundbreaking book is an essential manual for anyone looking to transition from autopilot reactions to high-impact strategic thinking. Löwenhav demonstrates how to activate System 2 thinking—the slow, deliberate, analytical, and highly controlled cognitive process—to steer both your personal life and the corporate ship in perfect alignment with long-term goals. To survive and thrive in a volatile market, you cannot simply follow the crowd. This book teaches you how to get your bearings, build mental resilience, and develop the courage to be a sternly resilient contrarian. It is a vital read for corporate executives, managers, entrepreneurs, and anyone looking to become an invaluable, clear-thinking asset to their organization.