Surge: Stories and Insights from India’s Leading Chief Communications Officers Edited by Amith Prabhu and Sarika Chavan

A MASTERCLASS IN REPUTATION MANAGEMENT FROM INDIA’S FINEST.

How do top brands build trust, weather crises, and shape their narratives? The answer lies in the power of strategic communication. In Surge, editors Amith Prabhu and Sarika Chavan bring together the collective wisdom of forty-six of India’s most influential Chief Communications Officers (CCOs).

This book offers a rare, behind-the-scenes look at how these leaders have transformed communications into a strategic imperative. Featuring candid profiles and expert perspectives, Surge serves as a definitive guide for anyone interested in the inner workings of corporate India. Whether you are a seasoned PR professional, a student of communications, or an entrepreneur looking to build your brand’s reputation, these stories provide invaluable lessons on how to elevate your message and make a lasting impact in a knowledge-driven world.

Why this book is a must-have for the communications community:

• Unrivaled Expertise: Insights from 46 top-tier reputation management professionals who have shaped the narratives of India’s biggest brands.

• Strategic Blueprint: Demonstrates how communications functions as a core pillar of organizational success, not just a support role.

• Corporate Peek: Offers a unique, insider perspective into the high-stakes world of corporate decision-making and crisis management.

• Essential Learning: A vital resource for communication enthusiasts seeking to understand the evolving role of CCOs in the modern landscape.

Gain the insights that define industry leaders. Add Surge to your professional library at Beetle Bookshop today!