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Description
Can a good company become a great one? If so, how? This is the central question that management expert Jim Collins and his research team set out to answer during an intensive five-year research project. The result is Good to Great, a groundbreaking, evidence-based masterwork that uncovers the precise, underlying variables that allow any type of organization to make the leap to greatness while others remain perpetually stuck in mediocrity.
Rigorously supported by data and comparative metrics, Collins' findings are surprising—and at times even shocking—to the traditional business mind. From introducing the concept of "Level 5 Leadership" to the "Flywheel Effect," this book achieves a rare distinction: it is a management guide packed with vital, transformative ideas that reads as fluidly as a fast-paced novel. Widely regarded as one of the most important and influential business books ever written, Good to Great is an essential handbook for entrepreneurs, CEOs, and leaders determined to build an enduring legacy.
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