Buildit: Building Blinkit in An Evolving India By Albinder Singh Dhindsa

THE GRIPPING, BEHIND-THE-SCENES STORY OF HOW A BOLD IDEA REWROTE THE RULES OF COMMERCE AND REDEFINED HOW INDIA SHOPS IN MINUTES.

Sometime in early 2014, Albinder Singh Dhindsa set out with an urgent vision and zero fallback plans: to build a radically better way to deliver groceries across India. What followed was an intense, high-stakes crash course in navigating a complex, fast-changing social and economic landscape fraught with unreliable infrastructure, volatile supply chains, the unpredictable pressures of a growing gig economy, high-risk capital, and—quite literally—pigeon poop problems inside warehouses!

With no pre-existing playbook to rely on, Albinder had to write his own in real time—pivoting at lightning speed, making daring bets, and engineering logistical systems completely from scratch where none existed before. In doing so, he fundamentally transformed daily life in India, driving consumer expectations to unprecedented speeds. Today, Blinkit processes millions of orders daily across hundreds of Indian cities, having expanded far beyond basic groceries to deliver everything from everyday essentials to cutting-edge electronics in under 10 minutes.

Buildit is a masterclass in grit, rapid scale, and entrepreneurial resilience in the heart of modern India.

Why this book is a must-have:

• Exclusive Founder's Account: Written by Albinder Singh Dhindsa himself, offering a rare, unfiltered look at the blood, sweat, and strategy behind building one of India's most disruptive tech unicorns.

• Masterclass in Innovation: Explores how to solve complex logistical bottlenecks and create new product categories without a manual.

• Fascinating Startup Lore: Packed with real-world obstacles, high-stakes pivots, and the thrilling reality of scaling ultra-fast commerce in India.

• Essential Non-Fiction: A must-have for startup founders, entrepreneurs, business students, and anyone inspired by modern corporate history.

Discover the machinery behind the miracle. Add Buildit: Building Blinkit in An Evolving India to your collection at Beetle Bookshop today—enjoy 10–14% off and Free Shipping on orders above ₹500!