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Description
Do you dream of starting your own restaurant, cloud kitchen, or café someday? Here is your definitive, no-nonsense roadmap to becoming a successful restaurateur.
Venturing into the food and beverage industry is one of the most popular entrepreneurial choices today, yet statistics show that very few new eateries survive past their first few years. To beat the odds, it is vital to discover how to navigate business risks, sidestep costly rookie mistakes, and make well-informed choices before you open your doors to the public.
In "Beyond the Menu," top hospitality business consultant Ravi Wazir shares proven techniques, frameworks, and strategies honed by industry professionals over decades. This comprehensive guide is packed with invaluable information on the raw nuts and bolts of the restaurant ecosystem, offering highly practical blueprints to manage the "4 Ms" of food retail: Money, Marketing, Manpower, and Operations. Whether you are an investor with zero culinary knowledge, a practicing hospitality professional, or an ambitious student looking to realize your dream, this book will help you avoid painful financial missteps and build a highly profitable brand from day one.
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