A Stitch in Time: The Biba Story – By Meena Bindra (Published by Rupa Publications India)

Trace the extraordinary evolution of Indian ethnic wear through the eyes of the visionary who revolutionized it. Published by Rupa Publications India, A Stitch in Time: The Biba Story by iconic entrepreneur Meena Bindra is a deeply inspiring, captivatingly simple autobiography that chronicles her transition from a traditional homemaker to the founder of BIBA—one of India's most recognizable and phenomenally successful indigenous fashion empires.

Long before organized retail corridors and e-commerce platforms redefined how India shops, Meena Bindra took a leap of faith. Born into a business family in Delhi and later navigating life as a naval officer's wife within the Armed Forces, Meena decided to venture into business at a time when women entrepreneurs were an extreme anomaly. Starting from her home with a modest sum of money, a handful of fabrics, and a single tailor, she relied on sheer perseverance, an innate eye for design, and unshakeable grit to carve out a permanent space for herself in a highly competitive landscape.

A Stitch in Time is far more than a personal success story; it serves as a front-row seat to the historic transformation of the modern Indian fashion and organized retail industries over four decades. Through Meena’s entrepreneurial lens, readers witness the shifting socio-economic fabric of India from the 1980s to the 2020s, exploring: