500 Tips for Startup Folks – By Mayank Bidawatka (Published by Rupa Publications India)

Skip the abstract business school theories, bypass the generalized motivational fluff, and arm yourself with the definitive execution manual for the modern startup battlefield. In 500 Tips for Startup Folks, legendary Indian serial entrepreneur and tech visionary Mayank Bidawatka delivers a hyper-practical, high-impact tactical handbook built for the gritty realities of building a business. Drawing straight from the trenches of creating, scaling, and exiting high-growth internet brands, Bidawatka distills decades of hard-won knowledge into an actionable toolkit designed to teach you how to swim with the "sharks" and leave them far behind in their "tanks."

What sets this guide completely apart from standard corporate literature is its relentless, laser-focused obsession with the "how." While most startup books waste pages debating broad philosophies, Bidawatka recognizes that in the fast-paced entrepreneurial ecosystem, speed and flawless execution are your only real competitive advantages. Having successfully built both venture-backed and bootstrapped ventures across B2C, B2B, and B2B2C frameworks—including foundational household names like redBus, Koo, The Media Ant, Goodbox, and Billion Hearts—he maps out a masterclass that covers the entire business lifecycle across diverse domains like travel, social media, quick commerce, and advertising.

Written in a direct, peer-to-peer, and zero-nonsense tone, 500 Tips for Startup Folks functions as a brilliant mentor-at-scale. It covers more than 100 highly critical topics that founders, growth hackers, product managers, and early-stage employees confront on a grueling daily basis. This essential reference manual structures its immediate, real-world solutions across four indispensable operational pillars: