Misbehaving

nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictablee, error-prone individuals. ? em> misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth-andd change the way we think about economics, ourselves, and our world.

coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL craft, and businesses like Uber.