The Art of Enduring: How Great Companies Turn Crisis into Opportunity - Saurabh Mukherjea & Salil Desai

The Art of Enduring: How Great Companies Turn Crisis into Opportunity

(Authors: Saurabh Mukherjea & Salil Desai)

From the bestselling author of 'The Unusual Billionaires', an indispensable deep-dive into how India's greatest companies navigate severe disruptions to build extraordinary, long-term wealth.

The decade testing corporate India saw a barrage of crises—from demonetisation and the GST roll-out to COVID-19, global trade wars, and supply chain turmoil. The Art of Enduring highlights the elite handful of companies that consistently outpaced India’s GDP and generated returns on capital exceeding 15 percent every year for fifteen years, enduring every shock along the way.

Out of India’s 500 largest companies, only five achieved this remarkable feat: Bajaj Finance, Titan, Dr Lal PathLabs, Divi’s Labs, and Tata Elxsi.

Rather than succumbing to disruptions, these institutions turned crises into formidable strengths. Built by ordinary individuals whose intellect, hard work, and passion yielded extraordinary results, they represent India's quiet compounders. Learn how leaders like Dr Arvind Lal, Bhaskar Bhat, Rajeev Jain, and Om Manchanda redefined corporate stewardship and created resilient legacies.

Key Features:

• Follow-Up to 'The Unusual Billionaires': Written by renowned investment expert Saurabh Mukherjea alongside Salil Desai.

• In-Depth Case Studies: Detailed corporate analyses of Bajaj Finance, Titan Company, Dr Lal PathLabs, Divi’s Laboratories, and Tata Elxsi.

• Lessons in Business Resilience: Strategic insights on risk management, corporate governance, and compounding wealth during economic uncertainty.

• Essential Read for Investors & Leaders: Must-read guide for stock market investors, entrepreneurs, executives, and business students looking to understand long-term institutional success in India.