Start Unselling Now: The Sales Manifesto for Winning Customers – By Rajesh Grover (Published by Rupa Publications India)

Revolutionize your sales strategy and shift your focus from pushing targets to pulling in lifelong buyers. Published by Rupa Publications India, Start Unselling Now: The Sales Manifesto for Winning Customers by veteran sales strategist Rajesh Grover is an influential, contemporary guide that dismantles outdated corporate sales playbooks and introduces a game-changing, ethical framework for the modern marketToday's buyers are more informed, independent, and tech-savvy than ever before. They instantly recognize—and actively resist—aggressive corporate pitching, cold-calling scripts, and high-pressure closing tactics. In this timely manifesto, Grover argues that to win the modern consumer, you must abandon target-obsessed frameworks and completely master the art of Unselling. Unselling is a profound mental and operational shift that places the customer's unique psychological buying journey at the absolute center of the transaction.Bringing over two decades of deep market experience in evolving business landscapes, Rajesh Grover masterfully bridges corporate theory with direct, on-the-ground practice. He provides actionable strategies and clear, technical frameworks that empower sales executives, corporate leaders, and startup entrepreneurs to transform from transactional sellers into deeply trusted advisors. Instead of manufacturing artificial urgency, this book teaches you how to design customer-centric encounters that align with the buyer's genuine needs, naturally leading them to buy rather than feeling like they were "sold to".