Additional Information
Description
What started as a simple DVD rental service in 1997 became a global entertainment powerhouse. Inspired by a $40 late fee, founders Reed Hastings and Marc Randolph launched Netflix with a bold new vision: a subscription-based model that put viewers first.
Netflix by Heidi Newbauer explores the dramatic rise, game-changing strategies, and high-stakes risks of the company that transformed the entertainment industry forever. From pioneering online streaming in 2007 to stepping into original programming with House of Cards in 2013, Netflix has consistently rewritten the rules of Hollywood.
This engaging book takes readers behind the scenes of the company's evolution—exploring how it shipped its billionth DVD, managed to amass over 250 million subscribers globally, and became completely woven into the fabric of everyday life by redefining the phenomenon of "binge-watching." Perfect for students, tech enthusiasts, and anyone curious about the modern digital giants shaping our culture.
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