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THE DEFINITIVE TEXTBOOK ON THE EVOLVING INDIAN MEDIA LANDSCAPE.
Looking for the most comprehensive and fact-backed resource on the Indian media industry? Mass Communication in India by Professor Keval J. Kumar remains the gold standard for students, researchers, and media professionals alike. Now in its fifth edition, this essential text provides a deep, evidence-based exploration of the communication landscape in India, curated by one of the country’s most distinguished media educators.
Structured into five intuitive sections, the book takes you on a journey from foundational communication theory to the practical complexities of mass media—covering journalism, radio, television, cinema, advertising, public relations, and more. Beyond just history and production, the text dives into the sociology of the audience, the psychological impact of media, and the critical role of media in national development. Whether you are prepping for academic research or seeking a thorough overview of how Indian media operates, this book is an indispensable addition to your professional library.
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