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Description
DISCOVER THE ULTIMATE BLUEPRINT FOR BUILDING PURPOSE-DRIVEN, "MISSION-LOCKED" ORGANIZATIONS THAT CAN PROSPER AND ENDURE WITHOUT LOSING THEIR SOUL, FROM THE LEAN STARTUP CREATOR ERIC RIES.
“Ries shows us, with rigor and optimism, how to build organizations that are worthy of our trust.” — Frances Frei, Harvard Business School
The most radical and powerful idea in business isn’t disruption—it’s integrity. After transforming how a generation of entrepreneurs builds products with The Lean Startup, Eric Ries returns with a deeper, more urgent question: how do we prevent successful companies from drifting away from their core values?
Drawing on two decades of experience working with founders, CEOs, and global investors, Incorruptible uncovers the hidden forces that cause good companies to go bad. Examining iconic and forward-thinking enterprises such as Cadbury, John Lewis Partnership, Vanguard, and Anthropic, Ries provides the essential framework for "mission-locked" organizations. Packed with practical tools for leaders, founders, and executives, this groundbreaking book offers a roadmap to create enterprises that uplift, protect their integrity, and withstand the pressures of growth.
Why this book is a must-have:
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From the Creator of The Lean Startup: Written by renowned entrepreneur and bestselling author Eric Ries, introducing his next major evolution in business thinking.
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The Power of Integrity: Explores how to design "mission-locked" structures that protect a company's core purpose as it scales.
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Real-World Case Studies: Analyzes the successes and failures of major global organizations across industries.
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Essential Business Non-Fiction: A mandatory read for founders, executives, investors, and modern professionals committed to ethical, purpose-driven leadership.
Build a business that stands the test of time. Add Incorruptible: Why Good Companies Go Bad and How Great Companies Stay True to your collection at Beetle Bookshop today—enjoy 10–14% off and Free Shipping on orders above ₹500!
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