HBR's 10 Must Reads on Marketing, Updated and Expanded Edition (Featuring "Marketing Myopia" by Theodore Levitt) By Harvard Business Review

PUT CUSTOMERS AT THE CORE OF YOUR BUSINESS, MASTER MODERN DIGITAL STRATEGY, AND DRIVE GROWTH WITH THE DEFINITIVE MARKETING COLLECTION FROM HARVARD BUSINESS REVIEW.

If you read nothing else on marketing, read this book. Harvard Business Review has curated an essential, updated selection of current classics and breakthrough articles designed to help you connect deeply with your established customers, develop magnetic offerings that attract new ones, and unlock unstoppable business growth.

Whether you are scaling a modern enterprise, refining your brand identity, or navigating the digital shift, this comprehensive guide provides the strategic framework you need. Inside, you will discover how to:

• Align your teams: Unify your sales and marketing departments for maximum operational impact.

• Measure loyalty: Accurately gauge the real-world financial value of customer retention and advocacy.

• Leverage AI & analytics: Seamlessly blend human creativity and machine intelligence to manage your brand and marketing data.

• Target ethically: Harness the proven power of psychological targeting responsibly.

• Optimize influencers: Build influencer campaigns that deliver measurable, high-return results rather than vanity metrics.

• Personalize at scale: Construct a comprehensive customer strategy centered around meaningful, data-driven personalization.

Featuring foundational masterpieces like Theodore Levitt’s legendary "Marketing Myopia", alongside cutting-edge insights on Net Promoter 3.0, AI-powered brand management, and psychological targeting, this updated and expanded edition equips modern leaders, entrepreneurs, and marketers with the tools needed to stay ahead.

Why this book is a must-have:

• Definitive Authority: Compiles decades of unmatched research, timeless theory, and modern application from the pages of the Harvard Business Review.

• Comprehensively Updated: Features new articles addressing modern marketing dilemmas, from artificial intelligence to influencer ROI.

• Actionable Strategies: Combines high-level market positioning with practical frameworks for day-to-day execution.

• Essential Business Resource: A must-have handbook for founders, executives, marketing professionals, and business students.

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