Evolve: 49 Counterintuitive Principles for Business (A Practical Guide to Strategic Thinking, Innovation and Competitive Advantage) By Debashis Sarkar

BREAK FREE FROM CONVENTIONAL WISDOM, CHALLENGE YOUR BLIND SPOTS, AND UNLOCK UNSEEN GROWTH WITH 49 COUNTERINTUITIVE STRATEGIES FROM EXPERT DEBASHIS SARKAR.

Intuition is our default mental shortcut for navigating the world, but it can easily trap us in "the way we've always done things" and cause us to miss massive opportunities. To stay ahead in today’s volatile market, you need to look beyond common sense. You need to Evolve.

Evolve: 49 Counterintuitive Principles for Business is a masterclass in counterintuitive thinking—the art of questioning deeply ingrained assumptions and embracing strategies that might feel strange at first glance. Designed to jolt leaders, managers, and entrepreneurs out of their comfort zones, this book ignites fresh ideas that provide a sharp competitive edge through breakthrough innovation and smarter decision-making.

Drawing from research-backed and experience-tested principles across economics, psychology, geopolitics, business strategy, philosophy, technology, and sociology, Debashis Sarkar delivers a pragmatic, result-oriented toolkit that you can apply immediately to your organization.

Why this book is a must-have:

• Challenging Perspectives: Equips you to see what competitors miss by breaking free from traditional business dogmas.

• Multidisciplinary Insights: Synthesizes powerful ideas from behavioral economics, philosophy, technology, and beyond into clear, actionable advice.

• Expert Authorship: Written by renowned operational excellence and strategy expert Debashis Sarkar.

• Essential Business Toolkit: A must-have guide for founders, executives, and forward-thinking professionals striving for sustained competitive advantage.

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