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The culture of an organization is far more critical than just creativity alone in determining long-term success. In Culture Eats Creativity for Lunch, former Executive Director and CEO of FCB Ulka, Arvind Wable, pulls back the curtain to share the secrets behind building a resilient and positive organizational culture, viewed through the unique lens of one of India’s leading advertising agencies.
During his leadership tenure spanning over two decades, Wable arrived at a radical conclusion: the unique corporate culture, known internally as the "Ulkaway," was the foundational fuel that propelled the agency toward decades of sustained growth. While focusing on structured culture over raw creative impulse might seem like a paradox for an advertising agency, Wable systematically breaks down this philosophy. By analyzing the core attributes of the Ulkaway, he provides a practical roadmap demonstrating how these timeless principles of alignment, trust, and shared values can be successfully implemented to transform a workplace of any kind.
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