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Description
An art expert instantly spots a high-profile forgery. A cop makes a split-second decision under pressure. A psychologist accurately predicts the long-term future of a marriage in just a few minutes.
About the Book: Blink is Malcolm Gladwell’s mesmerizing exploration of the power—and pitfalls—of snap judgments and first impressions. It is a book about those extraordinary moments when we "know" something instantly, without knowing why. Gladwell shows us that the decisions we make in the blink of an eye are not as simple as they seem, and that learning to hone our gut instincts can change the way we think about thinking forever.
Drawing on cutting-edge neuroscience and psychology, Blink reveals how the human brain relies on "thin-slicing"—our ability to find patterns in situations based only on narrow windows of experience. Through captivating real-world stories and provocative insights, Gladwell demonstrates when snap decisions are remarkably accurate, when our intuition fails us due to implicit biases, and how we can master the art of rapid cognition in our personal and professional lives.
Praise for the Book:
"Mesmerizing" — Time
"Trust my snap judgement, buy this book: you'll be delighted" — David Brooks, The New York Times
"Fiendishly clever" — Evening Standard
"Provocative, fascinating, radical" — Fergal Byrne, Financial Times
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