Insightful Inc.: How to Build an Insightful and Consumer-centric Organization

THE SECRET SAUCE TO WINNING HEARTS AND MARKETS.

Ever wondered why some brands seem to understand your needs before you even voice them? In Insightful Inc., Manish Makhijani, former Global Consumer Market Insights Director at Unilever, pulls back the curtain on how a global giant consistently wins over its consumers.

This is not your average book on dry market research. Instead, it is a practical, game-changing guide to building a truly consumer-centric organization. Makhijani shares the frameworks and strategies used by one of the world's most successful FMCG companies to place the consumer at the heart of every decision—from product innovation to marketing strategy. Whether you are an entrepreneur, a marketing professional, or a business leader, this book will teach you how to shift from "guessing" what your customers want to "knowing" it.

Inside, you will learn to:

• Observe and Translate: Turn simple, everyday observations into actionable, high-impact insights.

• Build the Foundation: Embed consumer-centricity into the very DNA of your organizational culture.

• Leverage Proven Success: Use actionable frameworks inspired by Unilever’s global success stories.

• Drive Meaningful Growth: Develop cutting-edge insights capabilities that provide a sustainable competitive edge.

Featuring a foreword by Sanjiv Mehta (Former CEO, Hindustan Unilever Limited), Insightful Inc. is the ultimate toolkit for anyone who understands that in business, knowing your customer isn't just important—it’s everything.