Spark: Stories and Insights from India’s Public Relations Pioneers edited by Amith Prabhu and Sarika Chavan

THE DEFINITIVE ACCOUNT OF THE LEGENDS WHO BUILT INDIA’S PR LANDSCAPE.

Public relations in India has transformed into a dynamic, multi-billion-rupee industry, but its foundation was laid by a dedicated group of visionaries. In Spark: Stories and Insights from India’s Public Relations Pioneers, editors Amith Prabhu and Sarika Chavan bring together the profiles and personal journeys of twenty-four of the industry’s most influential figures.

From legendary names like Roger Pereira, Dilip Cherian, and Prema Sagar to the architects of modern consultancy, this book offers a rare, behind-the-scenes look at the profession. Each essay is a masterclass in its own right, detailing:

• The Tryst with PR: Personal anecdotes of how these leaders stumbled into and mastered the craft.

• Evolution of the Industry: Expert analysis on how PR consultancy has shifted over the decades.

• Future Perspectives: Insightful predictions on where the business is headed in a digital-first world.

• The "Secret Sauce": The blend of hard skills, serendipity, and intuition that led to their immense success.

Whether you are a seasoned communication professional, a student at a PR school, or an entrepreneur looking to understand the power of reputation management, Spark is an essential, must-read chronicle of the people who shaped the profession.