Revenge of the Tipping Point: Overstories, Superspreaders and the Rise of Social Engineering

Twenty-five years after redefining how we understand social epidemics, international bestselling author Malcolm Gladwell returns with a startling, provocative new book: Revenge of the Tipping Point!

About the Book: Why did Los Angeles become the bank robbery capital of the world in the late 1980s and early '90s? What is the "Magic Third," and what does it have to do with racial equity? What do big cats in zoos and clusters of teen suicides have in common? In Revenge of the Tipping Point, Malcolm Gladwell revisits the core phenomena of his groundbreaking classic, The Tipping Point, to examine how we have learned to tinker with, manipulate, and engineer the spread of ideas, behaviors, and trends—sometimes with astonishing success, and other times with catastrophic consequences. Exploring turbocharged modern epidemics across neighborhoods, schools, and boardrooms, Gladwell reveals the hidden mechanics of overstories and superspreaders. Delivering his most personal and thought-provoking work yet, he challenges us to recognize our collective responsibility and take tipping points seriously if we want to change the world for the better.

Key Features & Benefits:

• By a Bestselling Author: Written by Malcolm Gladwell, the celebrated author of The Tipping Point, Blink, and Outliers.

• Thought-Provoking Insights: Examines modern social engineering, superspreaders, and the complex trade-offs behind manipulating trends and epidemics.

• Fascinating Case Studies: Dives into gripping, unconventional real-world puzzles—from bank robberies to ecological dynamics and public health clusters.

• The Perfect Gift: An engaging, high-impact present for fans of popular psychology, sociology, economics, and non-fiction leadership reads.