{"product_id":"to-sell-is-human-the-surprising-truth-about-persuading-convincing-and-influencing-others-by-daniel-h-pink","title":"To Sell Is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others By Daniel H. Pink","description":"\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eEVERYONE IS IN SALES NOW.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eWhether you are an entrepreneur pitching a new idea, a parent convincing your child to go to bed, or a professional trying to get your team on board with a project, you are in the \"moving business.\" In \u003ci data-path-to-node=\"5\" data-index-in-node=\"202\"\u003eTo Sell Is Human\u003c\/i\u003e, Daniel H. Pink shatters the outdated myths of the aggressive, pushy salesperson and reveals the science behind effective persuasion.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eUsing a rich blend of social science, research, and engaging stories, Pink explains that in today’s world of information parity, the key to moving others is no longer \"Always Be Closing.\" Instead, he introduces the new \"ABCs\" of selling: \u003cb data-path-to-node=\"6\" data-index-in-node=\"238\"\u003eAttunement\u003c\/b\u003e (taking another's perspective), \u003cb data-path-to-node=\"6\" data-index-in-node=\"281\"\u003eBuoyancy\u003c\/b\u003e (staying afloat in a sea of rejection), and \u003cb data-path-to-node=\"6\" data-index-in-node=\"334\"\u003eClarity\u003c\/b\u003e (helping others see problems and information in new ways). This book provides a practical, deeply human toolkit for anyone who needs to influence, persuade, or sway others in work and in life.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003e\u003cb data-path-to-node=\"7\" data-index-in-node=\"0\"\u003eWhy this book is a must-read:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"\u003eA Fresh Perspective:\u003c\/b\u003e Reframes \"sales\" as a necessary, noble, and fundamentally human activity that we all engage in daily.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,1,0\"\u003e\u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"0\"\u003eScientific Backing:\u003c\/b\u003e Moves beyond intuition to provide evidence-based strategies for better communication.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003e\u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"0\"\u003eActionable Tools:\u003c\/b\u003e Packed with six new ways to pitch your ideas, five frames for clarity, and practical exercises for improvising when plans go sideways.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,3,0\"\u003e\u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"0\"\u003eTimely \u0026amp; Relevant:\u003c\/b\u003e Written for a world where information is abundant, helping you become a curator and clarifier of information rather than just a pusher of it.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"9\"\u003eMaster the art of moving others. Add \u003ci data-path-to-node=\"9\" data-index-in-node=\"37\"\u003eTo Sell Is Human\u003c\/i\u003e to your collection at Beetle Bookshop today.\u003c\/p\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52497930289435,"sku":null,"price":509.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/71cHU5kiqEL._SL1500.jpg?v=1783588067","url":"https:\/\/beetlebookshop.com\/products\/to-sell-is-human-the-surprising-truth-about-persuading-convincing-and-influencing-others-by-daniel-h-pink","provider":"Beetle Book Shop","version":"1.0","type":"link"}