{"product_id":"the-shape-of","title":"The Shape of Things Unseen: A New Science of Imagination - Adam Zeman","description":"\u003cp\u003e\u003cb\u003eThe Shape of Things Unseen: A New Science of Imagination\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e(Author: Adam Zeman)\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e‘Fascinating, absorbing and educative’ — A. C. Grayling\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e‘Highly original and beautifully written’ — Dominic Lawson\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003eImagination is rarely just about artistic talent—it is the human brain’s default setting. We constantly rely on imagination as we daydream, reminisce, anticipate the future, read fiction, and plan our daily lives. The reality is that we inhabit the present moment far less than we think.\u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eThe Shape of Things Unseen\u003c\/i\u003e, leading neurologist Adam Zeman offers a groundbreaking exploration into the inner mechanics of the mind. Drawing on cutting-edge research in neuroscience, evolutionary biology, and child development, Zeman reveals how the human brain evolved as an inherently creative organ built to generate and share imagined worlds.\u003c\/p\u003e\n\u003cp\u003eFrom hallucinations, REM sleep, and sleepwalking to delusions, mind-reading, and the power of play, Zeman guides readers through the fascinating spectrum of human mental imagery. He investigates why people experience imagination so differently—from vivid hyperphantasia to aphantasia (the complete absence of sensory imagery)—and demonstrates how the brain behaves in remarkably similar ways whether we are observing, remembering, or simply imagining an object.\u003c\/p\u003e\n\u003cp\u003eDazzling, accessible, and deeply illuminating, \u003ci\u003eThe Shape of Things Unseen\u003c\/i\u003e is an essential guide to understanding how we visualize, empathize, and make sense of the unseen world inside our heads.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey Features:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eGroundbreaking Neuroscience:\u003c\/b\u003e Written by pioneer neurologist Adam Zeman, who famously coined and researched the concept of aphantasia.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eBroad Exploration of Human Cognition:\u003c\/b\u003e Covers a wide range of psychological phenomena including dreams, memory formation, hallucinations, and child development.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eAccessible Popular Science:\u003c\/b\u003e Blends rigorous scientific research with engaging, readable prose suitable for general audiences and science enthusiasts alike.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eHigh-Appeal Non-Fiction:\u003c\/b\u003e Perfect for readers of Oliver Sacks, Matthew Walker (\u003ci\u003eWhy We Sleep\u003c\/i\u003e), David Eagleman, and V.S. Ramachandran.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":53905780113691,"sku":null,"price":594.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/61kGDy3i1eL._SY466.jpg?v=1788862029","url":"https:\/\/beetlebookshop.com\/products\/the-shape-of","provider":"Beetle Book Shop","version":"1.0","type":"link"}