{"product_id":"the-perfume-project-journeys-through-indian-fragrance-divrina-dhingra","title":"The Perfume Project: Journeys through Indian fragrance - Divrina Dhingra","description":"\u003cp data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003eA sensory masterpiece that bridges laboratory science, ancient history, and evocative travel writing. Step into a compelling and unusual exploration of the modern perfume trade, unlocking the powerful scents that lie at the very heart of India.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eFor as far back as historical records stretch, India has held an intense obsession with scent. From ancient texts noting meticulous daily cleansing rituals with sandalwood and turmeric to the sensualist dandies and master perfumers of yesteryear, the subcontinent has nurtured an incredibly sophisticated culture of fragrance aesthetics. This is hardly surprising for a land that serves as native home to over 18,500 varieties of aromatic plants.\u003c\/p\u003e\n\u003cp data-path-to-node=\"8\"\u003eIn \u003cb data-path-to-node=\"8\" data-index-in-node=\"3\"\u003e\u003ci data-path-to-node=\"8\" data-index-in-node=\"3\"\u003eThe Perfume Project\u003c\/i\u003e\u003c\/b\u003e, fragrance expert and journalist Divrina Dhingra takes readers on an intoxicating journey across the country to investigate scent as a profound trigger for memory, emotion, self-expression, and cultural identity. Moving from the voluptuous allure of the classic Indian rose to the deep, musky tang of precious oud, the grounding warmth of sandalwood, the heady midnight smell of jasmine, and the lingering, earthy aroma of vetiver (\u003ci data-path-to-node=\"8\" data-index-in-node=\"455\"\u003ekhus\u003c\/i\u003e), Dhingra uncovers the complex stories behind these botanical treasures.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9\"\u003eThis vivid narrative seamlessly blends the meticulous chemistry of aromatics with evocative travel logs and sharp insights into India's contemporary, struggling perfume industry. Dhingra reveals that these precious raw ingredients are far more than a mere luxury indulgence—they form the backbone of historic agricultural ecosystems and serve as a vital source of livelihood for thousands of traditional farmers, distillers, and artisans. Written by a connoisseur schooled in the delicate art of perfumery, this book is an enchanting read that will forever change how you perceive the world around you.\u003c\/p\u003e\n\u003ch4 data-path-to-node=\"10\"\u003e\u003cb data-path-to-node=\"10\" data-index-in-node=\"0\"\u003eWhy This Sensory Non-Fiction Book is a Must-Read:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cul data-path-to-node=\"11\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"11,0,0\"\u003e\u003cb data-path-to-node=\"11,0,0\" data-index-in-node=\"0\"\u003eBridges Science and History:\u003c\/b\u003e Offers a brilliant mix of chemical breakdown, botanical facts, and deep historical context regarding India’s indigenous distillation traditions (\u003ci data-path-to-node=\"11,0,0\" data-index-in-node=\"174\"\u003edeg-bhapka\u003c\/i\u003e).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"11,1,0\"\u003e\u003cb data-path-to-node=\"11,1,0\" data-index-in-node=\"0\"\u003eImmersive Fragrant Travelogue:\u003c\/b\u003e Transports readers to the historic fields and traditional distilleries of India, capturing the sights, textures, and aromas of the land.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"11,2,0\"\u003e\u003cb data-path-to-node=\"11,2,0\" data-index-in-node=\"0\"\u003eA New Perspective on Luxury:\u003c\/b\u003e Examines the socioeconomic reality of the contemporary Indian scent trade and the urgent need to protect traditional generational craftsmanship.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52403763314971,"sku":null,"price":509.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/91TIoKn3FHL._SL1500.jpg?v=1782452975","url":"https:\/\/beetlebookshop.com\/products\/the-perfume-project-journeys-through-indian-fragrance-divrina-dhingra","provider":"Beetle Book Shop","version":"1.0","type":"link"}