{"product_id":"the-authority-advantage-building-thought-leadership-focused-on-impact-not-ego-by-adam-witty-and-rusty-shelton-published-by-rupa-publications-india-forbes-books","title":"The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego – By Adam Witty and Rusty Shelton (Published by Rupa Publications India \/ Forbes Books)","description":"\u003cp\u003e\u003cspan class=\"citation-174 citation-end-174\"\u003eDiscover how to build an unshakeable bridge of trust in an increasingly skeptical world and position yourself as the ultimate, go-to expert in your industry.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-173\"\u003ePublished in India by Rupa Publications, \u003c\/span\u003e\u003ci data-path-to-node=\"1\" data-index-in-node=\"212\"\u003e\u003cspan class=\"citation-173\"\u003eThe Authority Advantage: Building Thought Leadership Focused on Impact Not Ego\u003c\/span\u003e\u003c\/i\u003e\u003cspan class=\"citation-173 citation-end-173\"\u003e is a groundbreaking corporate playbook co-authored by Adam Witty (Founder and CEO of Advantage Media and Forbes Books) and Rusty Shelton (senior marketing strategist).\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-172 citation-end-172\"\u003eThis essential guide breaks through outdated, superficial personal branding tips to deliver a step-by-step blueprint for real leaders who want to scale their influence and revenue.\u003csup class=\"superscript\" data-turn-source-index=\"4\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003cspan class=\"citation-171 citation-end-171\"\u003eWith global trust in large corporations and traditional institutions at an all-time low, relying solely on your corporate logo to attract clients or top-tier talent no longer works.\u003csup class=\"superscript\" data-turn-source-index=\"5\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e The modern market is deeply cynical. \u003cspan class=\"citation-170 citation-end-170\"\u003eHowever, while audiences are hesitant to connect with cold corporate brands, they are actively looking to build authentic relationships with individual human beings.\u003csup class=\"superscript\" data-turn-source-index=\"6\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-169 citation-end-169\"\u003eWitty and Shelton demonstrate that the most valuable asset a professional can own today is an \"Authority Advantage\"—positioning yourself not merely as an operator with something to sell, but as a mission-driven teacher with valuable insights to share.\u003csup class=\"superscript\" data-turn-source-index=\"7\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003eMoving far beyond empty vanity metrics, this book treats personal branding as a precise business growth methodology. \u003cspan class=\"citation-168 citation-end-168\"\u003eIt details exactly how establishing your personal authority can yield massive, concrete commercial dividends, including exponential customer loyalty, immense prestige, and vastly superior premium pricing power.\u003csup class=\"superscript\" data-turn-source-index=\"8\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52358892880155,"sku":null,"price":250.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/61G8dAw0xmL._SL1500.jpg?v=1781597979","url":"https:\/\/beetlebookshop.com\/products\/the-authority-advantage-building-thought-leadership-focused-on-impact-not-ego-by-adam-witty-and-rusty-shelton-published-by-rupa-publications-india-forbes-books","provider":"Beetle Book Shop","version":"1.0","type":"link"}