{"product_id":"the-asura-way-the-contrarian-path-to-success","title":"The Asura Way: The Contrarian Path to Success","description":"\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eBREAK THE RULES. EMBRACE THE CONTRARIAN PATH.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eWhat if the conventional advice you've been following your entire life is actually the very thing holding you back? In this provocative and highly anticipated non-fiction debut, national bestselling author Anand Neelakantan challenges the status quo of the \u003ci data-path-to-node=\"5\" data-index-in-node=\"257\"\u003eKali Yuga\u003c\/i\u003e. Drawing from his deep knowledge of mythology and human nature, Neelakantan explores a path to success that is as unconventional as it is effective: The Asura Way.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eIn this book, the author shatters the myths surrounding the \"six enemies of the mind\"—anger, passion, greed, infatuation, pride, and competitive spirit. Rather than suppressing these natural human drives, Neelakantan argues that when channeled with skill and logic, these very qualities can become your greatest assets. Using riveting examples from our ancient epics, he demonstrates how the Asuras—who often challenged the gods themselves—possessed a blueprint for success that remains startlingly relevant in today’s age of chaos and discord.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003e\u003cb data-path-to-node=\"7\" data-index-in-node=\"0\"\u003eWhy this book is a must-read:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"\u003eA Bold New Perspective:\u003c\/b\u003e A contrarian approach to personal growth that flips traditional self-help wisdom on its head.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,1,0\"\u003e\u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"0\"\u003eMythology Meets Strategy:\u003c\/b\u003e Uses the rich tapestry of Indian mythology to provide actionable, logical insights for modern career and life goals.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003e\u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"0\"\u003eRedefine Your \"Weaknesses\":\u003c\/b\u003e Learn how to transform traits like pride and greed into powerful tools for motivation and achievement.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,3,0\"\u003e\u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"0\"\u003ePractical Success:\u003c\/b\u003e Written by one of India’s most compelling storytellers, this book is designed for those who aren't afraid to question the \"standard\" path to happiness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"9\"\u003eIf you are ready to stop following the crowd and start navigating your own path to success, this is your manual. Add \u003ci data-path-to-node=\"9\" data-index-in-node=\"117\"\u003eThe Asura Way\u003c\/i\u003e to your collection at Beetle Bookshop today!\u003c\/p\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52452895752475,"sku":null,"price":339.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/818uDkXXKxL._SL1500.jpg?v=1783093053","url":"https:\/\/beetlebookshop.com\/products\/the-asura-way-the-contrarian-path-to-success","provider":"Beetle Book Shop","version":"1.0","type":"link"}