{"product_id":"the-art-of-enduring","title":"The Art of Enduring: How Great Companies Turn Crisis into Opportunity - Saurabh Mukherjea \u0026 Salil Desai","description":"\u003cp\u003e\u003cb\u003eThe Art of Enduring: How Great Companies Turn Crisis into Opportunity\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e(Authors: Saurabh Mukherjea \u0026amp; Salil Desai)\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eFrom the bestselling author of 'The Unusual Billionaires', an indispensable deep-dive into how India's greatest companies navigate severe disruptions to build extraordinary, long-term wealth.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003eThe decade testing corporate India saw a barrage of crises—from demonetisation and the GST roll-out to COVID-19, global trade wars, and supply chain turmoil. \u003ci\u003eThe Art of Enduring\u003c\/i\u003e highlights the elite handful of companies that consistently outpaced India’s GDP and generated returns on capital exceeding 15 percent every year for fifteen years, enduring every shock along the way.\u003c\/p\u003e\n\u003cp\u003eOut of India’s 500 largest companies, only five achieved this remarkable feat: \u003cb\u003eBajaj Finance, Titan, Dr Lal PathLabs, Divi’s Labs, and Tata Elxsi.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eRather than succumbing to disruptions, these institutions turned crises into formidable strengths. Built by ordinary individuals whose intellect, hard work, and passion yielded extraordinary results, they represent India's quiet compounders. Learn how leaders like Dr Arvind Lal, Bhaskar Bhat, Rajeev Jain, and Om Manchanda redefined corporate stewardship and created resilient legacies.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey Features:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFollow-Up to 'The Unusual Billionaires':\u003c\/b\u003e Written by renowned investment expert Saurabh Mukherjea alongside Salil Desai.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eIn-Depth Case Studies:\u003c\/b\u003e Detailed corporate analyses of Bajaj Finance, Titan Company, Dr Lal PathLabs, Divi’s Laboratories, and Tata Elxsi.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eLessons in Business Resilience:\u003c\/b\u003e Strategic insights on risk management, corporate governance, and compounding wealth during economic uncertainty.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eEssential Read for Investors \u0026amp; Leaders:\u003c\/b\u003e Must-read guide for stock market investors, entrepreneurs, executives, and business students looking to understand long-term institutional success in India.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":53891609526555,"sku":null,"price":594.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/717yzDNmGQL._SY522.jpg?v=1788684355","url":"https:\/\/beetlebookshop.com\/products\/the-art-of-enduring","provider":"Beetle Book Shop","version":"1.0","type":"link"}