{"product_id":"super-cool-startup","title":"Super Cool Startup: Get Your Early-stage Marketing Right for the AI Age","description":"\u003cp\u003e\"An authoritative blueprint to build an irresistible marketing machine, capture attention, and drive growth for early-stage companies in the modern AI landscape!\"\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSuper Cool Startup: Get Your Early-stage Marketing Right for the AI Age\u003c\/b\u003e by \u003cb\u003eSairam Krishnan\u003c\/b\u003e explores what truly separates widely recognized, high-traction startups from those that struggle to gain visibility. Rejecting the idea that success relies solely on revenue, founder pedigree, or location, Sairam Krishnan argues that popularity stems from an element of \"coolness,\" virality, and absolute clarity in messaging.\u003c\/p\u003e\n\u003cp\u003eDrawing from his extensive experience leading marketing at high-growth SaaS and AI startups (like Atomicwork and Freshworks) and working alongside venture capital firms, Krishnan presents a practical, five-pillar framework:\u003c\/p\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eStorytelling:\u003c\/b\u003e The heart and purpose of why your startup exists.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eContent:\u003c\/b\u003e How to articulate and distribute that story effectively.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCommunity:\u003c\/b\u003e How to gather and engage people around your mission.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003ePR \u0026amp; Guerrilla Marketing:\u003c\/b\u003e Unconventional tactics to command attention.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eSocial Media:\u003c\/b\u003e The engine that enables your narrative to travel and scale.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eAn essential, action-oriented playbook for startup founders, tech entrepreneurs, product marketers, and GTM teams striving to build a standout brand in an increasingly competitive ecosystem.\u003c\/p\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":53935787180315,"sku":null,"price":509.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/81tHsftDhgL._SL1500.avif?v=1789271664","url":"https:\/\/beetlebookshop.com\/products\/super-cool-startup","provider":"Beetle Book Shop","version":"1.0","type":"link"}