{"product_id":"start-unselling-now-the-sales-manifesto-for-winning-customers-by-rajesh-grover-published-by-rupa-publications-india-1","title":"Start Unselling Now: The Sales Manifesto for Winning Customers – By Rajesh Grover (Published by Rupa Publications India)","description":"\u003cp\u003e\u003cspan class=\"citation-285 citation-end-285\"\u003eRevolutionize your sales strategy and shift your focus from pushing targets to pulling in lifelong buyers.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-284\"\u003ePublished by Rupa Publications India, \u003c\/span\u003e\u003ci data-path-to-node=\"1\" data-index-in-node=\"158\"\u003e\u003cspan class=\"citation-284\"\u003eStart Unselling Now: The Sales Manifesto for Winning Customers\u003c\/span\u003e\u003c\/i\u003e\u003cspan class=\"citation-284 citation-end-284\"\u003e by veteran sales strategist Rajesh Grover is an influential, contemporary guide that dismantles outdated corporate sales playbooks and introduces a game-changing, ethical framework for the modern market.\u003cspan class=\"citation-283 citation-end-283\"\u003eoday's buyers are more informed, independent, and tech-savvy than ever before.\u003csup class=\"superscript\" data-turn-source-index=\"4\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-282 citation-end-282\"\u003eThey instantly recognize—and actively resist—aggressive corporate pitching, cold-calling scripts, and high-pressure closing tactics.\u003csup class=\"superscript\" data-turn-source-index=\"5\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-281\"\u003eIn this timely manifesto, Grover argues that to win the modern consumer, you must abandon target-obsessed frameworks and completely master the art of \u003c\/span\u003e\u003cb data-path-to-node=\"2\" data-index-in-node=\"363\"\u003e\u003cspan class=\"citation-281\"\u003eUnselling\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-281 citation-end-281\"\u003e.\u003csup class=\"superscript\" data-turn-source-index=\"6\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-280 citation-end-280\"\u003eUnselling is a profound mental and operational shift that places the customer's unique psychological buying journey at the absolute center of the transaction.\u003csup class=\"superscript\" data-turn-source-index=\"7\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52358423347483,"sku":null,"price":0.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/71UZGhO_B8L._SL1500__1.jpg?v=1781588123","url":"https:\/\/beetlebookshop.com\/products\/start-unselling-now-the-sales-manifesto-for-winning-customers-by-rajesh-grover-published-by-rupa-publications-india-1","provider":"Beetle Book Shop","version":"1.0","type":"link"}