{"product_id":"mass-communication-in-india-5th-edition","title":"Mass Communication in India (5th Edition)","description":"\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eTHE DEFINITIVE TEXTBOOK ON THE EVOLVING INDIAN MEDIA LANDSCAPE.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eLooking for the most comprehensive and fact-backed resource on the Indian media industry? \u003ci data-path-to-node=\"5\" data-index-in-node=\"90\"\u003eMass Communication in India\u003c\/i\u003e by Professor Keval J. Kumar remains the gold standard for students, researchers, and media professionals alike. Now in its fifth edition, this essential text provides a deep, evidence-based exploration of the communication landscape in India, curated by one of the country’s most distinguished media educators.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eStructured into five intuitive sections, the book takes you on a journey from foundational communication theory to the practical complexities of mass media—covering journalism, radio, television, cinema, advertising, public relations, and more. Beyond just history and production, the text dives into the sociology of the audience, the psychological impact of media, and the critical role of media in national development. Whether you are prepping for academic research or seeking a thorough overview of how Indian media operates, this book is an indispensable addition to your professional library.\u003c\/p\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52452835885339,"sku":null,"price":361.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/71DTHcq4rvL._SL1360.jpg?v=1783090917","url":"https:\/\/beetlebookshop.com\/products\/mass-communication-in-india-5th-edition","provider":"Beetle Book Shop","version":"1.0","type":"link"}