{"product_id":"loved-by-a","title":"Loved by a Billion: How Singular Focus Builds Iconic Brands - Dheeraj Gupta, Laura Ries \u0026 Neeha Gupta","description":"\u003cp\u003e\u003cb\u003eLoved by a Billion: How Singular Focus Builds Iconic Brands\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e(Authors: Dheeraj Gupta, Laura Ries, and Neeha Gupta)\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eWhy do some companies become trusted household names while others vanish without a trace?\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eLoved by a Billion\u003c\/i\u003e, entrepreneurs Dheeraj Gupta, global positioning expert Laura Ries, and writer Neeha Gupta uncover the transformative power of strategic focus, brand positioning, and relentless consistency in building legacy enterprises.\u003c\/p\u003e\n\u003cp\u003eDrawing from Dheeraj Gupta’s incredible entrepreneurial journey—transforming \u003cb\u003eJumboking\u003c\/b\u003e from a single street-food outlet into India’s largest homegrown burger chain—this book decodes the core business principles behind building a brand that resonates with millions. Written as a tribute to legendary branding strategist Al Ries (\u003ci\u003eauthor of 'Focus'\u003c\/i\u003e), the book pairs Indian market realities with global positioning expertise contributed by Al’s daughter and co-author, Laura Ries.\u003c\/p\u003e\n\u003cp\u003ePacked with real-world case studies and candid reflections from leaders behind iconic food giants like \u003cb\u003eDomino’s, McDonald’s, Belgian Waffle, Mad Over Donuts, and Epigamia\u003c\/b\u003e, \u003ci\u003eLoved by a Billion\u003c\/i\u003e provides an actionable blueprint for scaling consumer brands in hyper-competitive markets.\u003c\/p\u003e\n\u003cp\u003eEssential reading for founders, marketers, business leaders, and management students, this book delivers a masterclass in differentiation, market leadership, and building ventures that last.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey Features:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eInside the Jumboking Story:\u003c\/b\u003e Features first-hand insights into how Jumboking pioneered and dominated the QSR burger market in India through singular brand focus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eGlobal Branding Expertise:\u003c\/b\u003e Co-authored by world-renowned positioning strategist Laura Ries, bringing international perspectives to Indian retail and food landscapes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eRich Industry Case Studies:\u003c\/b\u003e Includes lessons and executive reflections from top brands including McDonald's, Domino's, Epigamia, and Belgian Waffle.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eEssential Indian Business Case Study:\u003c\/b\u003e Ideal for entrepreneurs, QSR\/retail founders, marketing professionals, and MBA\/B-school curricula across India.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":53908583186715,"sku":null,"price":424.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/71UXyc7lQQL._SY522.jpg?v=1788928927","url":"https:\/\/beetlebookshop.com\/products\/loved-by-a","provider":"Beetle Book Shop","version":"1.0","type":"link"}