{"product_id":"lilliput-land","title":"Lilliput Land: How Small is Driving India's Mega Consumption Story by Rama Bijapurkar","description":"\u003cp data-path-to-node=\"4\"\u003e\"Uncover the secrets of India’s unique consumer economy and discover how millions of 'small' spenders are driving the world’s most exciting growth story!\"\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eIndia is already the world’s fifth-largest economy, but unlike other global powerhouses, its consumer engine runs on a distinct model: millions upon millions of everyday consumers earning and spending in modest amounts that collectively add up to massive market scale.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eIn \u003cb data-path-to-node=\"6\" data-index-in-node=\"3\"\u003eLilliput Land\u003c\/b\u003e, leading market strategy consultant and consumer expert Rama Bijapurkar offers a definitive 'people lens' to decode the paradoxes, challenges, and opportunities of India’s domestic market—where consumer spending accounts for over half of the national GDP.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eThrough a structured, comprehensive framework analyzing \u003cb data-path-to-node=\"7\" data-index-in-node=\"56\"\u003eStructure, Behaviour, and Supply\u003c\/b\u003e, Bijapurkar explains:\u003c\/p\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003eHow agile, small-scale suppliers are out-innovating corporate giants to satisfy price-sensitive consumer demands.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,1,0\"\u003eHow India’s vibrant digital revolution is unlocking access to previously hard-to-reach micro-markets.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003eWhy digital business models that harness the power of \"the small\" will dominate the future of business competition.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"9\"\u003eInsightful, data-backed, and sharply analytical, \u003cb data-path-to-node=\"9\" data-index-in-node=\"49\"\u003eLilliput Land\u003c\/b\u003e is an indispensable guide for entrepreneurs, corporate leaders, marketers, investors, and policy thinkers eager to master the nuances of Consumer India.\u003c\/p\u003e\n\u003cp data-path-to-node=\"10\"\u003e\u003cb data-path-to-node=\"10\" data-index-in-node=\"0\"\u003eKey Highlights:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"11\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"11,0,0\"\u003e\u003cb data-path-to-node=\"11,0,0\" data-index-in-node=\"0\"\u003eAuthored by India’s Premier Market Expert:\u003c\/b\u003e Written by Rama Bijapurkar, one of India’s foremost thought leaders on consumer strategy and market behavior.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"11,1,0\"\u003e\u003cb data-path-to-node=\"11,1,0\" data-index-in-node=\"0\"\u003eIn-Depth 3-Part Framework:\u003c\/b\u003e Examines the present and future of Indian consumption through Structure, Behaviour, and Supply.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"11,2,0\"\u003e\u003cb data-path-to-node=\"11,2,0\" data-index-in-node=\"0\"\u003eFocus on Digital Transformation:\u003c\/b\u003e Demonstrates how digital infrastructure is reshaping business models and unlocking micro-consumption at scale.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"11,3,0\"\u003e\u003cb data-path-to-node=\"11,3,0\" data-index-in-node=\"0\"\u003eEssential Business \u0026amp; Economics Read:\u003c\/b\u003e Provides actionable insights for business leaders, founders, strategists, and policy makers.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52681622061339,"sku":null,"price":679.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/617JmWhOjkL._SL1000.jpg?v=1785129894","url":"https:\/\/beetlebookshop.com\/products\/lilliput-land","provider":"Beetle Book Shop","version":"1.0","type":"link"}