{"product_id":"digital-marketing-for-non-marketers-an-irreverent-guide","title":"Digital Marketing for Non-Marketers: An Irreverent Guide","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eAbout the Book\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eA BEGINNER-FRIENDLY GUIDE TO DIGITAL MARKETING, PACKED WITH CLARITY AND HUMOUR.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eStrategy, analytics, algorithms, SEO, budgeting, email lists ... terms that we've all heard, but what do they actually mean?\u003cbr\u003eIn this digital age, you need to be visible, shareable and searchable online to build a successful brand. And your gateway to this world is digital marketing, a world full of jargon and technical details, which make it a formidable foe to the layperson.\u003cbr\u003eAccomplished marketing strategist Harish Vasudevan brings his years of experience to the table with \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eDigital Marketing for Non-Marketers\u003c\/span\u003e\u003cspan\u003e, offering practical steps, easy-to-follow explanations and smart advice. From ranking on Google to retaining customers, this book equips you to navigate this dynamic world. Whether you want to sell your latest idea, identify the subtle nudges that motivate your purchases or just understand the twenty- year-old intern throwing technical terms at you, this is the book for you.\u003cbr\u003eYou don't always need an MBA or a marketing team. You just need the right guide.\u003c\/span\u003e\u003c\/p\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":51668644004123,"sku":null,"price":297.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/digital-marketing-for-non-marketers-an-irreverent-guidebeetle-book-shop-3142504.jpg?v=1769427486","url":"https:\/\/beetlebookshop.com\/products\/digital-marketing-for-non-marketers-an-irreverent-guide","provider":"Beetle Book Shop","version":"1.0","type":"link"}