{"product_id":"desi-disruptors-timeless","title":"Desi Disruptors: Timeless Lessons from Iconic Indian Brands By Vikrant Pande and Vispy Doctor","description":"\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eA LIVELY, INSIGHT-DRIVEN JOURNEY BEHIND THE SCENES OF INDIA’S MOST ICONIC BRANDS THAT REWIRED CONSUMER BEHAVIOR AND CREATED ENTIRE MARKETS FROM SCRATCH.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eWhat makes a humble medicated balm feel like a warm, comforting mother's touch? How did a simple packet of instant noodles transform into a nation's ultimate comfort food? Why did a brand name instantly become synonymous with curing a cold? And how do true market disruptors manage to create brand-new product categories instead of merely competing in existing ones?\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eIn \u003ci data-path-to-node=\"6\" data-index-in-node=\"3\"\u003eDesi Disruptors\u003c\/i\u003e, co-authors Vikrant Pande and Vispy Doctor steer clear of dry management jargon and boring classroom lectures to deliver a vibrant, captivating account of India's greatest business success stories. Featuring legendary names like Vicks, Maggi, Whisper, Frooti, Tanishq, Jockey, Thums Up, Lenskart, and more, this book explores how these category-defining giants tuned into the deep psychological needs and unspoken emotions of Indian consumers. Discover how Whisper shattered cultural taboos around menstruation, how Frooti captured our collective mango obsession in a pocket-friendly tetra pack, how Jockey pulled innerwear out of hidden cupboards into mainstream conversation, and how Tanishq made gold jewelry modern, accessible, and cool for a new generation.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003ePacked with fascinating behind-the-scenes anecdotes and decades of sharp market research, \u003ci data-path-to-node=\"7\" data-index-in-node=\"90\"\u003eDesi Disruptors\u003c\/i\u003e proves that in India, the brands that truly win aren't the loudest—they are the ones that understand us best.\u003c\/p\u003e\n\u003cp data-path-to-node=\"8\"\u003e\u003cb data-path-to-node=\"8\" data-index-in-node=\"0\"\u003eWhy this book is a must-have:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"9\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,0,0\"\u003e\u003cb data-path-to-node=\"9,0,0\" data-index-in-node=\"0\"\u003eFascinating Real-World Case Studies:\u003c\/b\u003e Explores the origin stories and market-shaping strategies of household Indian brands we grew up with.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,1,0\"\u003e\u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"0\"\u003eExpert Authorship:\u003c\/b\u003e Co-authored by seasoned professionals Vikrant Pande and Vispy Doctor, blending sharp storytelling with deep consumer psychology.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,2,0\"\u003e\u003cb data-path-to-node=\"9,2,0\" data-index-in-node=\"0\"\u003eBeyond Business Jargon:\u003c\/b\u003e An engaging, highly readable narrative that demystifies how brands build emotional resonance and cultural permanence.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,3,0\"\u003e\u003cb data-path-to-node=\"9,3,0\" data-index-in-node=\"0\"\u003eEssential Non-Fiction:\u003c\/b\u003e A must-have for entrepreneurs, marketers, business students, and anyone curious about the inner workings of Indian commerce and consumer culture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"10\"\u003eUnderstand the minds behind the brands. Add \u003ci data-path-to-node=\"10\" data-index-in-node=\"44\"\u003eDesi Disruptors: Timeless Lessons from Iconic Indian Brands\u003c\/i\u003e to your collection at \u003cb data-path-to-node=\"10\" data-index-in-node=\"126\"\u003eBeetle Bookshop\u003c\/b\u003e today—enjoy \u003cb data-path-to-node=\"10\" data-index-in-node=\"154\"\u003e10–14% off\u003c\/b\u003e and \u003cb data-path-to-node=\"10\" data-index-in-node=\"169\"\u003eFree Shipping on orders above ₹500\u003c\/b\u003e!\u003c\/p\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52633606095131,"sku":null,"price":509.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/71z6Q6hcapL._SL1500.jpg?v=1784614387","url":"https:\/\/beetlebookshop.com\/products\/desi-disruptors-timeless","provider":"Beetle Book Shop","version":"1.0","type":"link"}