{"product_id":"a-story-is-a-deal","title":"A Story is a Deal: How to Use the Science of Story to Motivate and Persuade By Will Storr","description":"\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eMASTER THE ART AND NEUROSCIENCE OF INFLUENCE, CRAFT IRRESISTIBLE PITCHES, AND CEMENT BRAND LOYALTY WITH THE ACCLAIMED AUTHOR OF \u003ci data-path-to-node=\"4\" data-index-in-node=\"128\"\u003eTHE SCIENCE OF STORYTELLING\u003c\/i\u003e.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eEvery pitch, presentation, advertisement, and leadership meeting hinges on a fundamental transaction: a story. In \u003ci data-path-to-node=\"5\" data-index-in-node=\"114\"\u003eA Story is a Deal\u003c\/i\u003e, bestselling author and narrative expert Will Storr reveals how harnessing the proven science of storytelling can radically transform the way you motivate, persuade, and connect with others.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eDrawing on cutting-edge psychology, neuroscience, and evolutionary biology, Storr decodes the hidden mechanics of how human brains process narratives. Whether you are an entrepreneur looking to build unbreakable brand loyalty, a professional crafting high-stakes pitches, or a leader striving to inspire your team, this book provides an indispensable blueprint. Discover how to stop merely sharing information and start forging deep, persuasive emotional pacts that drive action.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003e\u003cb data-path-to-node=\"7\" data-index-in-node=\"0\"\u003eWhy this book is a must-have:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"\u003eExpert Authorship:\u003c\/b\u003e Written by Will Storr, celebrated globally for his brilliant, practical deep-dives into narrative mechanics like \u003ci data-path-to-node=\"8,0,0\" data-index-in-node=\"132\"\u003eThe Science of Storytelling\u003c\/i\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,1,0\"\u003e\u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"0\"\u003eScience-Backed Strategies:\u003c\/b\u003e Combines cognitive psychology and behavioral science to explain \u003ci data-path-to-node=\"8,1,0\" data-index-in-node=\"91\"\u003ewhy\u003c\/i\u003e stories motivate human decision-making.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003e\u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"0\"\u003eVersatile Professional Application:\u003c\/b\u003e An essential handbook for marketers, brand builders, entrepreneurs, public speakers, and leaders.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,3,0\"\u003e\u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"0\"\u003eEssential Non-Fiction Guide:\u003c\/b\u003e A must-have addition to any professional development or writing library.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"9\"\u003eMaster the psychology of persuasion. Add \u003ci data-path-to-node=\"9\" data-index-in-node=\"41\"\u003eA Story is a Deal\u003c\/i\u003e to your collection at \u003cb data-path-to-node=\"9\" data-index-in-node=\"81\"\u003eBeetle Bookshop\u003c\/b\u003e today—enjoy \u003cb data-path-to-node=\"9\" data-index-in-node=\"109\"\u003e10–14% off\u003c\/b\u003e and \u003cb data-path-to-node=\"9\" data-index-in-node=\"124\"\u003eFree Shipping on orders above ₹500\u003c\/b\u003e!\u003c\/p\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52634683408667,"sku":null,"price":594.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/71EgiTdgO2L._SL1500.jpg?v=1784632194","url":"https:\/\/beetlebookshop.com\/products\/a-story-is-a-deal","provider":"Beetle Book Shop","version":"1.0","type":"link"}