{"product_id":"a-stitch-in-time-the-biba-story-by-meena-bindra-published-by-rupa-publications-india","title":"A Stitch in Time: The Biba Story – By Meena Bindra (Published by Rupa Publications India)","description":"\u003cp data-path-to-node=\"1\"\u003eTrace the extraordinary evolution of Indian ethnic wear through the eyes of the visionary who revolutionized it. Published by Rupa Publications India, \u003ci data-path-to-node=\"1\" data-index-in-node=\"164\"\u003eA Stitch in Time: The Biba Story\u003c\/i\u003e by iconic entrepreneur Meena Bindra is a deeply inspiring, captivatingly simple autobiography that chronicles her transition from a traditional homemaker to the founder of BIBA—one of India's most recognizable and phenomenally successful indigenous fashion empires.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eLong before organized retail corridors and e-commerce platforms redefined how India shops, Meena Bindra took a leap of faith. Born into a business family in Delhi and later navigating life as a naval officer's wife within the Armed Forces, Meena decided to venture into business at a time when women entrepreneurs were an extreme anomaly. Starting from her home with a modest sum of money, a handful of fabrics, and a single tailor, she relied on sheer perseverance, an innate eye for design, and unshakeable grit to carve out a permanent space for herself in a highly competitive landscape.\u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003e\u003ci data-path-to-node=\"3\" data-index-in-node=\"0\"\u003eA Stitch in Time\u003c\/i\u003e is far more than a personal success story; it serves as a front-row seat to the historic transformation of the modern Indian fashion and organized retail industries over four decades. Through Meena’s entrepreneurial lens, readers witness the shifting socio-economic fabric of India from the 1980s to the 2020s, exploring:\u003c\/p\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52358656491803,"sku":null,"price":420.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/81aMiGecIVL._SL1500.jpg?v=1781594644","url":"https:\/\/beetlebookshop.com\/products\/a-stitch-in-time-the-biba-story-by-meena-bindra-published-by-rupa-publications-india","provider":"Beetle Book Shop","version":"1.0","type":"link"}