The Business of Business Is (Not) Just Business: How Behavioural Tools Can Drive Real Change

Cut through corporate virtue-signalling and discover how behavioral tools, rigorous economics, and policy insights can drive real, meaningful change in Indian business, edited by Sutapa Banerjee with a foreword by Nadir Godrej!

About the Book: Corporate behavior in India has long been shaped by forces far beyond the marketplace—public policy, social norms, and deep reputational pressures. Yet, as terms like "sustainability" and "inclusion" become standard boardroom buzzwords, the gap between corporate rhetoric and ground reality has never been wider. The critical question is no longer whether companies should act responsibly, but how to make that responsibility truly meaningful. Edited by Sutapa Banerjee and structured as a thought-provoking anthology, The Business of Business Is (Not) Just Business brings together leading economists, policy experts, investors, and industry leaders to confront India's most urgent challenges: environmental sustainability, unequal economic participation, and the persistent stereotypes shaping modern economic life. Clear-eyed and unsentimental, this essential volume examines what it takes to move past box-ticking and prove that lasting success and public purpose go hand in hand.

Key Features & Benefits:

• Expert Editorial Direction: Edited by veteran financial and corporate leader Sutapa Banerjee, featuring a compelling foreword by Nadir Godrej.

• Multidisciplinary Insights: Combines first-hand industry perspectives, rigorous economic thinking, and science-based behavioral tools from top experts.

• Tackling Real-World Challenges: Directly addresses critical contemporary issues including environmental sustainability, social inclusion, and corporate accountability in India.

• The Perfect Gift: An essential, intellectually stimulating present for corporate leaders, policymakers, business students, and socially conscious entrepreneurs.