{"product_id":"surge-stories-and-insights-from-india-s-leading-chief-communications-officers-edited-by-amith-prabhu-and-sarika-chavan","title":"Surge: Stories and Insights from India’s Leading Chief Communications Officers Edited by Amith Prabhu and Sarika Chavan","description":"\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eA MASTERCLASS IN REPUTATION MANAGEMENT FROM INDIA’S FINEST.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eHow do top brands build trust, weather crises, and shape their narratives? The answer lies in the power of strategic communication. In \u003ci data-path-to-node=\"5\" data-index-in-node=\"135\"\u003eSurge\u003c\/i\u003e, editors Amith Prabhu and Sarika Chavan bring together the collective wisdom of forty-six of India’s most influential Chief Communications Officers (CCOs).\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eThis book offers a rare, behind-the-scenes look at how these leaders have transformed communications into a strategic imperative. Featuring candid profiles and expert perspectives, \u003ci data-path-to-node=\"6\" data-index-in-node=\"181\"\u003eSurge\u003c\/i\u003e serves as a definitive guide for anyone interested in the inner workings of corporate India. Whether you are a seasoned PR professional, a student of communications, or an entrepreneur looking to build your brand’s reputation, these stories provide invaluable lessons on how to elevate your message and make a lasting impact in a knowledge-driven world.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003e\u003cb data-path-to-node=\"7\" data-index-in-node=\"0\"\u003eWhy this book is a must-have for the communications community:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"\u003eUnrivaled Expertise:\u003c\/b\u003e Insights from 46 top-tier reputation management professionals who have shaped the narratives of India’s biggest brands.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,1,0\"\u003e\u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"0\"\u003eStrategic Blueprint:\u003c\/b\u003e Demonstrates how communications functions as a core pillar of organizational success, not just a support role.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003e\u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"0\"\u003eCorporate Peek:\u003c\/b\u003e Offers a unique, insider perspective into the high-stakes world of corporate decision-making and crisis management.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,3,0\"\u003e\u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"0\"\u003eEssential Learning:\u003c\/b\u003e A vital resource for communication enthusiasts seeking to understand the evolving role of CCOs in the modern landscape.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"9\"\u003eGain the insights that define industry leaders. Add \u003ci data-path-to-node=\"9\" data-index-in-node=\"52\"\u003eSurge\u003c\/i\u003e to your professional library at Beetle Bookshop today!\u003c\/p\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52442546700571,"sku":null,"price":339.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/718v_gOolcL._SL1500.jpg?v=1782991774","url":"https:\/\/beetlebookshop.com\/kn\/products\/surge-stories-and-insights-from-india-s-leading-chief-communications-officers-edited-by-amith-prabhu-and-sarika-chavan","provider":"Beetle Book Shop","version":"1.0","type":"link"}