{"product_id":"misbehaving-the-making-of-behaviour","title":"Misbehaving: The Making of Behavioural Economics By Richard H. Thaler","description":"\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eEXPLORE THE IRREVERENT, ENLIGHTENING, AND GROUNDBREAKING WORLD OF BEHAVIOURAL ECONOMICS FROM NOBEL LAUREATE RICHARD H. THALER.\u003c\/b\u003e\u003c\/p\u003e\n\u003cblockquote data-path-to-node=\"5\"\u003e\n\u003cp data-path-to-node=\"5,0\"\u003e\u003ci data-path-to-node=\"5,0\" data-index-in-node=\"0\"\u003eShortlisted for the Financial Times and McKinsey Business Book of the Year Award\u003c\/i\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1\"\u003e\u003ci data-path-to-node=\"5,1\" data-index-in-node=\"0\"\u003eNamed a Book of the Year by The Economist, Financial Times, and Evening Standard\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp data-path-to-node=\"6\"\u003eTraditional economics has long assumed that rational, Spock-like forces shape our world. But behavioural economics knows better. Richard H. Thaler, co-author of the seminal bestseller \u003ci data-path-to-node=\"6\" data-index-in-node=\"184\"\u003eNudge\u003c\/i\u003e, has spent decades proving a revolutionary premise: humans are central to the economy, and we are wonderfully error-prone individuals rather than emotionless calculators.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eWhether we’re buying an alarm clock, reselling football tickets, or navigating a mortgage, we all succumb to cognitive biases and make choices that defy standard economic assumptions. In short, we \u003ci data-path-to-node=\"7\" data-index-in-node=\"197\"\u003emisbehave\u003c\/i\u003e. Once dismissed as an amusing academic sideshow, Thaler's pioneering study of human miscalculations now drives how we design better decisions in our personal lives, businesses, and public policies. Fusing psychology with economic incentives, \u003ci data-path-to-node=\"7\" data-index-in-node=\"449\"\u003eMisbehaving\u003c\/i\u003e reveals how understanding our quirks can transform everything from household finances and corporate management to game shows and everyday markets.\u003c\/p\u003e\n\u003cp data-path-to-node=\"8\"\u003e\u003cb data-path-to-node=\"8\" data-index-in-node=\"0\"\u003eWhy this book is a must-have:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"9\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,0,0\"\u003e\u003cb data-path-to-node=\"9,0,0\" data-index-in-node=\"0\"\u003eNobel Prize-Winning Insights:\u003c\/b\u003e Written by Richard H. Thaler, recipient of the 2017 Nobel Prize in Economics, detailing the fascinating birth of behavioural economics.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,1,0\"\u003e\u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"0\"\u003eIrreverent \u0026amp; Entertaining:\u003c\/b\u003e Explains complex economic concepts using witty, highly relatable everyday examples.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,2,0\"\u003e\u003cb data-path-to-node=\"9,2,0\" data-index-in-node=\"0\"\u003ePractical Decision-Making Tools:\u003c\/b\u003e Offers profound takeaways for individuals, managers, and policymakers looking to understand human behavior.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,3,0\"\u003e\u003cb data-path-to-node=\"9,3,0\" data-index-in-node=\"0\"\u003eEssential Non-Fiction:\u003c\/b\u003e A mandatory addition for fans of popular economics, psychology, and smart business thinking.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"10\"\u003eDiscover why humans—not robots—drive the world. Add \u003ci data-path-to-node=\"10\" data-index-in-node=\"52\"\u003eMisbehaving\u003c\/i\u003e to your collection at \u003cb data-path-to-node=\"10\" data-index-in-node=\"86\"\u003eBeetle Bookshop\u003c\/b\u003e today—enjoy \u003cb data-path-to-node=\"10\" data-index-in-node=\"114\"\u003e10–14% off\u003c\/b\u003e and \u003cb data-path-to-node=\"10\" data-index-in-node=\"129\"\u003eFree Shipping on orders above ₹500\u003c\/b\u003e!\u003c\/p\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52645088231707,"sku":null,"price":679.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/71e5nXSCNrL._SL1500.jpg?v=1784779953","url":"https:\/\/beetlebookshop.com\/kn\/products\/misbehaving-the-making-of-behaviour","provider":"Beetle Book Shop","version":"1.0","type":"link"}