{"product_id":"marketing-mixology-four-essential-ingredients-for-marketing-success-by-ambi-parameswaran","title":"Marketing Mixology: Four Essential Ingredients for Marketing Success by Ambi Parameswaran","description":"\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eTHE DEFINITIVE GUIDE TO BRAND SUCCESS: MASTERING THE FOUR PILLARS OF MODERN MARKETING.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eMarketing isn't just about selling; it's about connecting, building, and sustaining trust in a crowded, noisy world. In \u003ci data-path-to-node=\"5\" data-index-in-node=\"120\"\u003eMarketing Mixology\u003c\/i\u003e, renowned brand coach and advertising veteran Ambi Parameswaran distills forty years of experience into a practical, indispensable framework for brand building.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eDrawing from a career that spans iconic brands—including Tata, Amul, Pepsico, Wipro, and TCS—Parameswaran breaks down the complexities of modern marketing into four essential ingredients. Whether you are a business leader, an aspiring entrepreneur, or a student of management, this book provides the clarity needed to navigate the ever-evolving landscape of consumer behavior. Packed with insights from his journey at FCB Ulka and his work with diverse sectors, this is a masterclass in turning struggling brands into market leaders.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003e\u003cb data-path-to-node=\"7\" data-index-in-node=\"0\"\u003eWhy \u003ci data-path-to-node=\"7\" data-index-in-node=\"4\"\u003eMarketing Mixology\u003c\/i\u003e is essential reading:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"\u003eThe Wisdom of Experience:\u003c\/b\u003e Learn from the veteran behind some of India’s most recognizable brand transformations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,1,0\"\u003e\u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"0\"\u003eA Practical Framework:\u003c\/b\u003e Move beyond academic theory with a \"Mixology\" approach that helps you balance the four core ingredients of effective marketing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003e\u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"0\"\u003eVersatile Insights:\u003c\/b\u003e Applicable across domains—from pharmaceuticals and media to consumer products and new-age startups.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,3,0\"\u003e\u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"0\"\u003eActionable Advice:\u003c\/b\u003e Benefit from the teachings of a sought-after guest faculty member at IIM Ahmedabad, IIM Calcutta, and SPJIMR.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"9\"\u003eAmbi Parameswaran doesn't just teach marketing; he shares the craft of brand building that has defined the success of the most storied names in Indian corporate history. Unlock the secrets to sustainable growth and impactful communication with this essential read.\u003c\/p\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52426902372635,"sku":null,"price":298.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/61d2274B-JL._SL1360.jpg?v=1782903718","url":"https:\/\/beetlebookshop.com\/kn\/products\/marketing-mixology-four-essential-ingredients-for-marketing-success-by-ambi-parameswaran","provider":"Beetle Book Shop","version":"1.0","type":"link"}