{"product_id":"evolve-49-counterintuitive-principles","title":"Evolve: 49 Counterintuitive Principles for Business (A Practical Guide to Strategic Thinking, Innovation and Competitive Advantage) By Debashis Sarkar","description":"\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eBREAK FREE FROM CONVENTIONAL WISDOM, CHALLENGE YOUR BLIND SPOTS, AND UNLOCK UNSEEN GROWTH WITH 49 COUNTERINTUITIVE STRATEGIES FROM EXPERT DEBASHIS SARKAR.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eIntuition is our default mental shortcut for navigating the world, but it can easily trap us in \u003ci data-path-to-node=\"5\" data-index-in-node=\"96\"\u003e\"the way we've always done things\"\u003c\/i\u003e and cause us to miss massive opportunities. To stay ahead in today’s volatile market, you need to look beyond common sense. You need to \u003cb data-path-to-node=\"5\" data-index-in-node=\"267\"\u003eEvolve\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003e\u003ci data-path-to-node=\"6\" data-index-in-node=\"0\"\u003eEvolve: 49 Counterintuitive Principles for Business\u003c\/i\u003e is a masterclass in counterintuitive thinking—the art of questioning deeply ingrained assumptions and embracing strategies that might feel strange at first glance. Designed to jolt leaders, managers, and entrepreneurs out of their comfort zones, this book ignites fresh ideas that provide a sharp competitive edge through breakthrough innovation and smarter decision-making.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eDrawing from research-backed and experience-tested principles across economics, psychology, geopolitics, business strategy, philosophy, technology, and sociology, Debashis Sarkar delivers a pragmatic, result-oriented toolkit that you can apply immediately to your organization.\u003c\/p\u003e\n\u003cp data-path-to-node=\"8\"\u003e\u003cb data-path-to-node=\"8\" data-index-in-node=\"0\"\u003eWhy this book is a must-have:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"9\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,0,0\"\u003e\u003cb data-path-to-node=\"9,0,0\" data-index-in-node=\"0\"\u003eChallenging Perspectives:\u003c\/b\u003e Equips you to see what competitors miss by breaking free from traditional business dogmas.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,1,0\"\u003e\u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"0\"\u003eMultidisciplinary Insights:\u003c\/b\u003e Synthesizes powerful ideas from behavioral economics, philosophy, technology, and beyond into clear, actionable advice.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,2,0\"\u003e\u003cb data-path-to-node=\"9,2,0\" data-index-in-node=\"0\"\u003eExpert Authorship:\u003c\/b\u003e Written by renowned operational excellence and strategy expert Debashis Sarkar.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,3,0\"\u003e\u003cb data-path-to-node=\"9,3,0\" data-index-in-node=\"0\"\u003eEssential Business Toolkit:\u003c\/b\u003e A must-have guide for founders, executives, and forward-thinking professionals striving for sustained competitive advantage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"10\"\u003eMaster the art of unconventional strategy. Add \u003ci data-path-to-node=\"10\" data-index-in-node=\"47\"\u003eEvolve: 49 Counterintuitive Principles for Business\u003c\/i\u003e to your collection at \u003cb data-path-to-node=\"10\" data-index-in-node=\"121\"\u003eBeetle Bookshop\u003c\/b\u003e today—enjoy \u003cb data-path-to-node=\"10\" data-index-in-node=\"149\"\u003e10–14% off\u003c\/b\u003e and \u003cb data-path-to-node=\"10\" data-index-in-node=\"164\"\u003eFree Shipping on orders above ₹500\u003c\/b\u003e!\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"12\"\u003e\u003cbr\u003e\u003c\/h3\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52636501442843,"sku":null,"price":424.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/71i-q-AAlYL._SL1500.jpg?v=1784696156","url":"https:\/\/beetlebookshop.com\/kn\/products\/evolve-49-counterintuitive-principles","provider":"Beetle Book Shop","version":"1.0","type":"link"}