{"product_id":"corporate-social-responsibility-is-not-public-relations","title":"Corporate Social Responsibility is not Public Relations – Sangeeta Waldron","description":"\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eConsumers and employees today are speaking with their values as well as their wallets. They are highly sensitive to empty promises and expect brands to show authentic commitment to sustainability, the planet, and social causes. If your company treats social initiatives as a mere publicity stunt, trust is the first thing you will lose.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eIn \u003cb data-path-to-node=\"5\" data-index-in-node=\"3\"\u003e\u003ci data-path-to-node=\"5\" data-index-in-node=\"3\"\u003eCorporate Social Responsibility is not Public Relations\u003c\/i\u003e\u003c\/b\u003e, acclaimed author Sangeeta Waldron argues that true CSR must sit at the absolute heart of an organization rather than being reduced to a marketing trick or an exercise in blatant self-promotion. Backed by compelling research showing that genuine social responsibility improves long-term business performance and secures consumer loyalty, this book serves as an indispensable guide on how to maximize commercial benefits while remaining deeply authentic.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"6\"\u003e🏢 What You Will Find Inside:\u003c\/h3\u003e\n\u003cul data-path-to-node=\"7\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,0,0\"\u003e\u003cb data-path-to-node=\"7,0,0\" data-index-in-node=\"0\"\u003eThe Trust Factor:\u003c\/b\u003e A deep dive into why corporate communications must respond authentically to social issues to build lasting trust.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,1,0\"\u003e\u003cb data-path-to-node=\"7,1,0\" data-index-in-node=\"0\"\u003eThe Real Role of PR:\u003c\/b\u003e A clear, strategic redefinition of the exact relationship that should exist between Public Relations and CSR.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,2,0\"\u003e\u003cb data-path-to-node=\"7,2,0\" data-index-in-node=\"0\"\u003eGlobal \u0026amp; Indian Case Studies:\u003c\/b\u003e Invaluable insights and real-world frameworks from established corporate giants like \u003cb data-path-to-node=\"7,2,0\" data-index-in-node=\"115\"\u003eTata, Dabur, and ITC\u003c\/b\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,3,0\"\u003e\u003cb data-path-to-node=\"7,3,0\" data-index-in-node=\"0\"\u003eExclusive Perspectives:\u003c\/b\u003e Eye-opening interviews with global business leaders and emerging social entrepreneurs who are leading the shift in responsible business practices worldwide.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"8\"\u003eWhether you are a business leader, an entrepreneur, or a corporate strategist, this handbook offers a timely blueprint for building a sustainable brand that drives both profit and purpose.\u003c\/p\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52488377237787,"sku":null,"price":424.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/71iN1xIsp2L._SL1500.jpg?v=1783473081","url":"https:\/\/beetlebookshop.com\/kn\/products\/corporate-social-responsibility-is-not-public-relations","provider":"Beetle Book Shop","version":"1.0","type":"link"}