Corporate Social Responsibility is not Public Relations – Sangeeta Waldron

Consumers and employees today are speaking with their values as well as their wallets. They are highly sensitive to empty promises and expect brands to show authentic commitment to sustainability, the planet, and social causes. If your company treats social initiatives as a mere publicity stunt, trust is the first thing you will lose.

In Corporate Social Responsibility is not Public Relations, acclaimed author Sangeeta Waldron argues that true CSR must sit at the absolute heart of an organization rather than being reduced to a marketing trick or an exercise in blatant self-promotion. Backed by compelling research showing that genuine social responsibility improves long-term business performance and secures consumer loyalty, this book serves as an indispensable guide on how to maximize commercial benefits while remaining deeply authentic.

🏢 What You Will Find Inside:

• The Trust Factor: A deep dive into why corporate communications must respond authentically to social issues to build lasting trust.

• The Real Role of PR: A clear, strategic redefinition of the exact relationship that should exist between Public Relations and CSR.

• Global & Indian Case Studies: Invaluable insights and real-world frameworks from established corporate giants like Tata, Dabur, and ITC.

• Exclusive Perspectives: Eye-opening interviews with global business leaders and emerging social entrepreneurs who are leading the shift in responsible business practices worldwide.

Whether you are a business leader, an entrepreneur, or a corporate strategist, this handbook offers a timely blueprint for building a sustainable brand that drives both profit and purpose.