{"product_id":"anchor-stories","title":"Anchor: Stories and Insights from India’s Public Relations Catalysts - Amith Prabhu \u0026 Sarika Chavan","description":"\u003cp\u003e\u003cb\u003eAnchor: Stories and Insights from India’s Public Relations Catalysts\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e(Editors: Amith Prabhu \u0026amp; Sarika Chavan)\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eAn indispensable anthology featuring thirty profiles and insider perspectives from the emerging torchbearers of India's public relations and strategic communications landscape.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003eOperating at the cutting edge of narrative-building, corporate reputation, and stakeholder management, thirty dynamic PR catalysts share their hard-won wisdom in this authoritative collection. Editors Amith Prabhu and Sarika Chavan collate real-world insights from leaders navigating the complex interplay of corporate, government, and social realities.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eAnchor\u003c\/i\u003e offers an intimate look into India’s most celebrated PR firms and distinctive communications campaigns. From adapting to generative AI and media fragmentation to mastering real-time reputation stewardship, these leaders reveal how to stay relevant, innovative, and human in a rapidly shifting media environment.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey Highlights:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003e30 Industry Leaders:\u003c\/b\u003e Features profiles and strategies from top PR catalysts including Samir Kapur, Neha Mehrotra, Vikram Kharvi, Tejal Daftary, and more.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eContemporary PR Tactics:\u003c\/b\u003e Covers narrative-building, crisis stewardship, media fragmentation, and AI integration in communications.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eInsider Industry Perspectives:\u003c\/b\u003e Offers a firsthand view into the operations, culture, and innovations of top Indian PR agencies.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eExpert Editors:\u003c\/b\u003e Co-edited by Amith Prabhu (Founding Dean at SCoRe, Co-founder of PRAXIS) and Sarika Chavan (Founder of Sparkle Gift Cards, Director at The PRomise Foundation).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":53837781336347,"sku":null,"price":339.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/71i4dgGSd6L._SY466.jpg?v=1787976956","url":"https:\/\/beetlebookshop.com\/kn\/products\/anchor-stories","provider":"Beetle Book Shop","version":"1.0","type":"link"}