{"product_id":"a-theory-of-consumption","title":"A Theory of Consumption","description":"\u003cp\u003e\u003cb\u003eA century ahead of its time, Hazel Kyrk’s pioneering work shifts the focus of economics from production to the consumer, blending sociology, psychology, and market dynamics.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAbout the Book:\u003c\/b\u003e First published in 1923, \u003ci\u003eA Theory of Consumption\u003c\/i\u003e revolutionized economic thought by demonstrating that consumer behavior is deeply rooted in social spaces—shaped by family, education, culture, occupation, and income just as much as individual choice. Hazel Kyrk explores how a person's definition of necessities and luxuries is dictated by their community and upbringing.\u003c\/p\u003e\n\u003cp\u003eExamining the modern pressures to consume within industrialized societies, Kyrk tackles the subjective nature of the \"standard of living\" and the social patterns of purchasing required to maintain it. She challenges readers to distinguish between productive consumption that builds human capability and wasteful consumption driven by the display of wealth. Though over a century old, Kyrk’s foundational insights into household behavior and consumer economics remain astonishingly relevant to the hyper-consumerist world we navigate today.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eKey Features \u0026amp; Benefits:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003ePioneering Economic Thought:\u003c\/b\u003e Authored by a trailblazer who shifted economic focus toward the consumer long before modern behavioral economics took shape.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eInterdisciplinary Approach:\u003c\/b\u003e Beautifully bridges economics, sociology, and psychology to explain \u003ci\u003ewhy\u003c\/i\u003e we buy what we buy.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eSustainably Relevant:\u003c\/b\u003e Offers timeless commentary on the societal pressures of standard of living, consumerism, and choices between productive and wasteful consumption.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eEssential for Scholars:\u003c\/b\u003e A vital read for students of economics, public policy, sociology, and anyone interested in the historical foundations of consumer behavior.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":53796604739867,"sku":null,"price":424.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/71LEKwOHiqL._SL1500.jpg?v=1787200991","url":"https:\/\/beetlebookshop.com\/kn\/products\/a-theory-of-consumption","provider":"Beetle Book Shop","version":"1.0","type":"link"}