{"product_id":"starbucks-creative-companies","title":"Starbucks: Creative Companies by Pamela Dell and Sara Gilbert","description":"\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eTHE STORY BEHIND THE WORLD’S MOST ICONIC COFFEE BRAND.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eHow did a small venture in Seattle grow into a global cultural phenomenon? \u003ci data-path-to-node=\"5\" data-index-in-node=\"75\"\u003eStarbucks: Creative Companies\u003c\/i\u003e takes you behind the scenes of one of the most successful business transformations in history.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eIt all began in 1983, when Howard Schultz traveled to Milan and experienced a \"coffee awakening.\" Struck by the vibrant, welcoming atmosphere of Italian coffee bars—where the aroma of fresh espresso met the warmth of community—Schultz envisioned bringing that same experience to America. But the Starbucks story started even earlier, with three friends—Jerry Baldwin, Gordon Bowker, and Zev Siegl—who shared a dream and complementary skills.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eDiscover the fascinating history of the brand, from the origin of its name (inspired by \u003ci data-path-to-node=\"7\" data-index-in-node=\"88\"\u003eMoby Dick\u003c\/i\u003e) to the story behind the famous twin-tailed siren logo. This book explores the creative partnership, the initial struggles, and the visionary thinking that turned a simple idea into a global household name.\u003c\/p\u003e\n\u003cp data-path-to-node=\"8\"\u003e\u003cb data-path-to-node=\"8\" data-index-in-node=\"0\"\u003eInside the story:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"9\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,0,0\"\u003e\u003cb data-path-to-node=\"9,0,0\" data-index-in-node=\"0\"\u003eThe Origins:\u003c\/b\u003e Meet the trio who turned a shared dream into the foundation of Starbucks.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,1,0\"\u003e\u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"0\"\u003eThe Inspiration:\u003c\/b\u003e How Howard Schultz’s Italian excursion redefined the coffee-drinking experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,2,0\"\u003e\u003cb data-path-to-node=\"9,2,0\" data-index-in-node=\"0\"\u003eThe Branding:\u003c\/b\u003e Uncover the literary and mythological origins of the Starbucks name and logo.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,3,0\"\u003e\u003cb data-path-to-node=\"9,3,0\" data-index-in-node=\"0\"\u003eCreative Growth:\u003c\/b\u003e Learn how innovation and a commitment to community turned a local coffee shop into a world-class leader.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"10\"\u003eFor anyone interested in entrepreneurship, brand building, or simply the history behind your favorite cup of coffee, this is a must-read look at the spirit of creative business.\u003c\/p\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52423694713115,"sku":null,"price":191.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/71tItxx_gJL._SL1500.jpg?v=1782866358","url":"https:\/\/beetlebookshop.com\/hi\/products\/starbucks-creative-companies","provider":"Beetle Book Shop","version":"1.0","type":"link"}